Market Position
Fair value range, asking-vs-market delta, days on market vs. average, price-drop history, the comparable listings behind the number, and how this dealer's lot moves.
Inside every Brief
Ten sections. One verdict.
Zero jargon.
Every Brief reads in about four minutes, at an 8th-grade level, and every finding ends the same way: what it means and what to do. Here's the full anatomy.
Up top
The verdict: Trust Score, bottom line & TL;DR
A 0–100 Trust Score with every deduction itemized — no black box, you see exactly why a car scores 43 — then the bottom line in one paragraph and a TL;DR card with your three numbers.
01
02
What-if Simulator
Drag the price you'd offer and watch the monthly payment, market position and savings move — before you say a number out loud.
03
Negotiation Battle Card
Opening, target and walk-away prices — each justified line by line — with talking points ranked by impact.
04
Title & History
Salvage brands, total-loss and junk records, odometer rollback flags, title-washing patterns across state lines.
05
Recalls & Known Issues
Recall campaigns for the model, plus what fails on this model at this mileage — from our database of 300+ known issues — with typical repair costs.
06
Options & True Cost
The factory equipment on this exact car and what it's worth as negotiation ammo, plus the real monthly cost: payment, insurance, fuel and maintenance.
07
Listing Archaeology
Every time this VIN was listed in 6 years — dates, prices, mileage. "Acquired at auction 4 months ago" changes a negotiation.
08
Carfax Cross-check
What to look for on the report the seller handed you — and what silence on it does and doesn't mean.
09
In-Person Checklist
A guided inspection for the lot: panel seams, oil cap, trunk water line, tire dates — plus the cheap tools that make it easier.
10
Negotiation Playbook
Step by step, with the exact words to say — then the hardest part: say your number and stop talking.
The part you'll actually use
Walk in knowing your numbers.
The battle card is computed from market data by a deterministic formula — mileage-adjusted fair value minus documented issues. Not vibes. Not an AI guessing prices.
BATTLE CARD · 2021 TOYOTA RAV4 XLE · ASKING $26,90061 DAYS ON LOT · 2 PRICE CUTS
Opening
$23,400
Anchors low, stays credible
Target
$25,400
Mileage-adjusted fair value
Walk away
$26,200
Past this, one of the eleven nearby is the better buy
This RAV4 has been on your lot 61 days and you've cut the price twice. There are eleven like it within 50 miles. I can sign today at $23,400.
TALKING POINT №1 · LEVERAGE: DAYS-ON-MARKET + PRICE-CUT HISTORY
